Client Overview

Medisa.com is an online platform operated by Medisa Services Limited, designed to streamline the ordering and delivery of healthcare materials and resources. The platform caters to a wide range of medical professionals, including doctors, nurses, pharmacists, and other medical personnel, as well as the general public.

Medisa.com aims to ensure that finding information and resources is fast and easy, with most materials delivered within three working days. The platform also offers e-items that are emailed instantly, enhancing accessibility and efficiency for users. In addition to its user-friendly ordering system, Medisa.com provides comprehensive support through its Help and Support section, addressing frequently asked questions and offering assistance with account management, order placement, and delivery inquiries

Company: Medisa.com
Industry: Healthcare & Pharmaceuticals (B2B2C Platform)
Challenge: Outdated web infrastructure harming user retention and partner onboarding.

The Diagnosis: Digital Pain Points

Medisa’s legacy system caused critical operational bottlenecks:

• 🩺 Poor UX: 62% drop-off rate during prescription workflows
• 💊 Rigid architecture: 6-8 weeks to spin up client-branded portals
• 🐢 Slow performance: 12-second page loads during peak traffic
• 🔒 Integration paralysis: No real-time data sync with pharmacy inventories

“Our old site felt like 90s healthcare – slow, impersonal, and frustrating.”
– Laura D’Souza, Marketing Director

The Treatment Plan: Healthcare-Grade SOA

Prescription: A full-stack modernization combining clinical precision with retail agility:

🏥 Technical Architecture

• Backbone: Mule ESB orchestrating 140+ healthcare APIs (HL7/FHIR)
• Messaging: Apache Camel + ActiveMQ for HIPAA-compliant data routing
• Frontend: Apache Wicket framework (Java-based component library)
• Admin Suite: Zero-code site builder with 50+ pre-approved templates

🎯 Key Features Delivered

• One-Click Order Hub: Unified view for patients/HCPs/distributors
• Smart Form Validation: Auto-populates 80% of Rx fields via NLP
• Partner Portal Engine: Launch WHMIS-compliant sites in 72 hours
• Real-Time Inventory Check: Integrates with 12 major pharmacy systems

The Recovery Metrics

Post-Launch Outcomes (Q1-Q3 2022):

Technology-Specific Operational Wins

1. Apache Camel Data Orchestration
   
   • Reduced real-time inventory sync times from 8 minutes to 12 seconds via optimized Camel routes between ERP and APIs.

1. Mule ESB Scalability

1. • Cut API development time by 70% for new client integrations using pre-built healthcare connectors (HL7, FHIR).

1. ActiveMQ Performance

1. • Achieved 20K+ messages/sec throughput for order status updates, emails, inventory adjustments, eliminating backend queue bottlenecks.

1. Apache Wicket Component Library

1. • Slashed frontend bug reports by 45% with reusable Java components for prescriptions/order forms.

1. Zero-Code Admin Toolchain

1. • Enabled non-technical staff to deploy 10+ client sites using drag-and-drop templates (vs. Java/XML coding).

“This isn’t just a redesign – it’s a digital care plan for our entire ecosystem.”
– Laura D’Souza, Marketing Director, Medisa Services